MARKETING REIMAGINEDAre you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.Why businesses must be built on human impressions instead of advertising impressions.The five constant human truths at the heart of successful marketing strategy. Why customer loyalty is dying and what you need to do about it right now.How to help your best customers do the marketing for you. Actionable steps to provide an immediate course-correction for businesses of any size. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?
Each year, the AI community convenes to administer the famous (and famously controversial) Turing test, pitting sophisticated software programs against humans to determine if a computer can “think.” The machine that most often fools the judges wins the Most Human Computer Award. But there is also a prize, strange and intriguing, for the “Most Human Human.” Brian Christian—a young poet with degrees in computer science and philosophy—was chosen to participate in a recent competition. This playful, profound book is not only a testament to his efforts to be deemed more human than a computer, but also a rollicking exploration of what it means to be human in the first place.
Discover the amazing human body, system by system and layer by layer, and the incredible things it is capable of with Inside Out Human Body. Comes with a real, 3-D model to help you learn faster! What do you think is the most amazing machine in the universe? A superconductor? The modern computer? A rocket ship? Think again: It’s the human body! Astonishingly intricate and complex, your body grows, heals itself, and performs a mind-boggling number of complex functions all at the same time!Inside Out: Human Body takes you on an incredible journey through the powerful muscular system, the "bone zone," the long and windy road of the digestive system, the blood-pumping circulatory system, the forty-seven-mile long nervous system, and beyond! A unique layered model of the human body serves as the center point of each section, revealing key body parts and functions, while entertaining and informative text explains how the body works. Each section is fully illustrated with colorful diagrams and includes fun, interactive lessons for you to try yourself. You can learn how to take your own pulse, how to make your arms float, and even what the color of your urine means! Sometimes the most incredible wonders are right under our noses.
Our gut is almost as important to us as our brain and yet we know very little about how it works. Gut: The Inside Story is an entertaining, informative tour of the digestive system from the moment we raise a tasty morsel to our lips until the moment our body surrenders the remnants to the toilet bowl. No topic is too lowly for the author’s wonder and admiration, from the careful choreography of breaking wind to the precise internal communication required for a cleansing vomit. Along the way, the author provides practical advice such as the best ways to sit on the toilet to have a comfortable bowel movement, how clean your kitchen should be for optimum gut health, and how different laxatives work. She tells stories of gut bacteria that can lead to obesity, autoimmune diseases, or even suicide, and she discusses the benefits of dietary supplements such as probiotics. This book is a fascinating primer for anyone interested in how our ideas about the gut are changing in the light of cutting-edge scientific research. In the words of the author, We live in an era in which we are just beginning to understand just how complex the connections are between us, our food, our pets and the microscopic world in, on, and around us. We are gradually decoding processes that we used to believe...
Why use this coloring book? For more than 35 years, The Anatomy Coloring Book has been the #1 best-selling human anatomy coloring book! A useful tool for anyone with an interest in learning anatomical structures, this concisely written text features precise, extraordinary hand-drawn figures that were crafted especially for easy coloring and interactive study. Organized according to body systems, each of the 162 two-page spreads featured in this book includes an ingenious color-key system where anatomical terminology is linked to detailed illustrations of the structures of the body. When you color to learn with The Anatomy Coloring Book, you make visual associations with key terminology, and assimilate information while engaging in kinesthetic learning. Studying anatomy is made easy and fun! The Fourth Edition features user-friendly two-page spreads with enlarged art, clearer, more concise text descriptions, and new boldface headings that make this classic coloring book accessible to a wider range of learners.
The bestselling author of A Brief History of Everyone Who Ever Lived investigates what it means to be human—and animal Publisher’s note: Humanimal was published in the UK under the title The Book of Humans. Evolutionary theory has long established that humans are animals: Modern Homo sapiens are primates who share an ancestor with monkeys and other great apes. Our genome is 98 percent identical to a chimpanzee’s. And yet we think of ourselves as exceptional. Are we? In this original and entertaining tour of life on Earth, Adam Rutherford explores the profound paradox of the “human animal.” Looking for answers across the animal kingdom, he finds that many things once considered exclusively human are not: In Australia, raptors have been observed starting fires to scatter prey; in Zambia, a chimp named Julie even started a “fashion” of wearing grass in one ear. We aren’t the only species that communicates, makes tools, or has sex for reasons other than procreation. But we have developed a culture far more complex than any other we’ve observed. Why has that happened, and what does it say about us?Humanimal is a new evolutionary history—a synthesis of the latest research on genetics, sex, migration, and much more. It reveals what unequivocally makes us animals—an...
An internship can be transformative, and this book helps you make sure that's the case. With THE HUMAN SERVICES INTERNSHIP: GETTING THE MOST FROM YOUR EXPERIENCE, 4th Edition as your guide, you'll make a meaningful connection between your classroom learning and fieldwork experience. This practical, hands-on text features a unique six-step model that guides you in enhancing self-awareness, integrating the knowledge and values of the profession, recognizing challenging and dissonant situations, decision-making, and follow-through. With exercises and activities designed to get you thinking reflectively about your day-to-day internship experiences right from the start, the author offers you tools to analyze and apply the lessons you've learned to your future career. Chapters focused on ethics, diversity, communication skills, stress management, and other key topics help you integrate your classroom knowledge with your experiences in the field. Supporting you through every stage of the internship process, the book explains what to expect at various points in the internship's development, offers tips for avoiding potential pitfalls, and includes examples of other students' experiences.
Almost 200 million human beings, mostly civilians, have died in wars over the last century, and there is no end of slaughter in sight.The Most Dangerous Animal asks what it is about human nature that makes it possible for human beings to regularly slaughter their own kind. It tells the story of why all human beings have the potential to be hideously cruel and destructive to one another. Why are we our own worst enemy? The book shows us that war has been with us---in one form or another---since prehistoric times, and looking at the behavior of our close relatives, the chimpanzees, it argues that a penchant for group violence has been bred into us over millions of years of biological evolution. The Most Dangerous Animal takes the reader on a journey through evolution, history, anthropology, and psychology, showing how and why the human mind has a dual nature: on the one hand, we are ferocious, dangerous animals who regularly commit terrible atrocities against our own kind, on the other, we have a deep aversion to killing, a horror of taking human life. Meticulously researched and far-reaching in scope and with examples taken from ancient and modern history, The Most Dangerous Animal delivers a sobering lesson for an increasingly dangerous world.
For New condition books; You will be the first to open the book cover. For Used condition books; It shows signs of wear from consistent use, but it remains in good condition and works perfectly. There are no problems in page content and in the paper. Shipping fast. All pages and covers are readable. May be ex-library book, and may not include any access codes, CDs or DVDs. All pages and cover are intact , but may have aesthetic issues such as price clipping, nicks, scratches, and scuffs. Pages may include some notes and highlighting. Tracking provided on most orders. 100% Satisfaction is Guaranteed!
The business world is constantly transforming. When restructures, mergers, bankruptcies, and layoffs hit the workplace, employees and managers naturally find the resulting situational shifts to be challenging. But the psychological transitions that accompany them are even more stressful. Organizational transitions affect people; it is always people, rather than a company, who have to embrace a new situation and carry out the corresponding change. As veteran business consultant William Bridges explains, transition is successful when employees have a purpose, a plan, and a part to play. This indispensable guide is now updated to reflect the challenges of today's ever-changing, always-on, and globally connected workplaces. Directed at managers on all rungs of the corporate ladder, this expanded edition of the classic bestseller provides practical, step-by-step strategies for minimizing disruptions and navigating uncertain times.